The in-house CONSORTIUM RUNNER 4D is built around innovation featuring a high-performance midsole that embodies adidas’ enduring commitment to pioneering technologies, innovative designs and collaborative thinking.This is the first of its kind to utilise Digital Light Synthesis technology. The result is a lattice-like midsole created from light, air and liquid, taking the form of over 20,000 struts that can be individually tuned to maximise control on energy return. Designed to optimise the running experience like no other midsole before it, CONSORTIUM 4D technology is a combination of craftsmanship, athlete-driven data and sporting excellence.
Kanye West presents the Yeezy 500 Desert Rat sneaker. The Desert Rat features a blend of retro and modern, with a chunky Feet You Wear sole unit from the adidas archives and a high-fashion influenced new design up top built in mesh and premium suede.