The Inspiring Journey of Virgil Abloh: From Humble Beginnings to Fashion Icon

When we talk about fashion moguls who have revolutionised the industry, one name that cannot be overlooked is Virgil Abloh. With his eclectic designs and astute understanding of modern aesthetics, Abloh transcended boundaries and etched his name into the annals of fashion history. In this post, we'll take a deep dive into his illustrious career – from his early days to his final moments at Louis Vuitton, with a particular focus on his groundbreaking collaboration with Nike and Jordan Brand.

Early Days and Humble Beginnings:

Born on September 30, 1980, in Rockford, Illinois, Virgil Abloh was raised by Ghanaian parents who instilled in him the values of hard work and education. He earned a Bachelor's degree in Civil Engineering from the University of Wisconsin-Madison and later a Master's degree in Architecture from the Illinois Institute of Technology. But during these years, his passion for art and fashion began to burgeon.

The Rise of Pyrex Vision:

In 2012, Abloh founded Pyrex Vision, a small-scale fashion label. The brand caught the attention of the streetwear community, as he creatively repurposed deadstock Ralph Lauren flannel shirts and stamped them with his signature designs. Though short-lived, Pyrex Vision sowed the seeds for his subsequent venture - Off-White.

The Emergence of Off-White:

In 2013, Virgil Abloh established Off-White, a high-end streetwear brand blending the lines between luxury and street fashion. With its signature quotation marks, zip ties, and striking patterns, Off-White quickly became a favourite among celebrities and fashion enthusiasts.

Collaboration with Kanye West:

A pivotal moment in Abloh's career was his partnership with Kanye West. They interned together at Fendi in 2009, reportedly the catalyst for Abloh's interest in fashion. Abloh later became the art director for West's creative agency, Donda, designing album covers and merchandise.

Revolutionising the Sneaker World with Nike:

Virgil Abloh's collaboration with Nike, dubbed "The Ten," was arguably one of the most influential partnerships in sneaker history. In 2017, Abloh reimagined ten of Nike's most iconic sneakers. His deconstructed and industrial aesthetic breathed new life into classics like the Air Jordan 1 and the Air Max 90. This collaboration bridged the gap between high fashion and streetwear, making sneaker culture more accessible and appealing to a broader audience.

A Reign at Louis Vuitton:

In March 2018, Abloh made history by becoming the first African-American artistic director of Louis Vuitton's men's wear collection. His storied French fashion house tenure was marked by inclusivity, diversity, and innovation. He seamlessly integrated streetwear elements with luxury, creating collections that resonated with a new generation of fashion consumers.


Virgil Abloh's flame was extinguished too soon, but the bonfire he ignited in the fashion world continues to blaze. He didn't just create clothing; he crafted stories, evoked emotions, and built bridges. By intertwining street culture with high fashion, he gave voice to a generation that yearned to be heard. His "The Ten" collection with Nike didn't just redefine sneakers; it tore down the walls between the sneakerheads and the catwalk connoisseurs. In an industry that often seemed exclusive, Abloh was the torchbearer of inclusivity. From Off-White's meteoric rise to his epoch-making time at Louis Vuitton, his vision was undiluted, and his work an unapologetic proclamation of identity.


The tapestry of Virgil Abloh's life, woven with threads of ingenuity, audacity, and cultural sensitivity, will adorn the halls of fashion for aeons to come. His narrative tells us that the heart should steer the compass, as it knows no boundaries or barriers. Abloh didn't just leave a footprint in the fashion world; he left a seismic crater. His ability to distil raw street culture into the most exalted fashion houses will be remembered as an alchemic feat. Abloh's journey, which began as a whisper in the backrooms of Pyrex Vision, crescendoed into a roar that resonates through the fashion landscape. He gifted us not just a brand or style but a new lens through which to interpret the fabric that adorns us.

Through his legacy, the eternal embers of Virgil Abloh's creative fire will illuminate the paths for countless dreamers to come.

Browse through our Off-White collection here.